Project Details
BRAND IDENTITY AND E-COMMERCE DEVELOPMENT
Building a modern men's wellness brand from the ground up.
Category
Men’s Sexual Healthcare
Client
Overtime India
Start Date
1 August 2026
Designer
Next Wave Media
Project overview
Building more than an e-commerce store - creating a brand people could connect with.
01 - Background
Overtime India came to us with a product and a vision, but building a successful digital brand meant bringing many different pieces together. We worked across branding, communication, e-commerce and marketing to create a consistent experience from the first impression to checkout.
The challenge was to build a men's sexual healthcare brand that felt modern, confident and approachable while keeping the customer experience simple and trustworthy. From the Shopify store and payment systems to social content, email campaigns and video animation, our team worked across the complete digital journey.
Building the brand as if it were our own.
- Brand identity & visual direction
- Shopify e-commerce design & development
- Social media & digital marketing
“An exceptional team with a wide range of expertise. They’re open-minded, easy to discuss ideas with, and always create a space where you can think freely. They brought a fresh perspective to the brand and never settled for the obvious. Most importantly, they worked on my brand as if it were their own.”
